Content Creator Partnerships

This portfolio highlights a comprehensive approach to content creator partnerships, where I lead everything from contract negotiation, creative briefs, and itinerary design to on-the-ground hosting and deliverable management.

By spearheading our local, national, and global influencer strategy, I’ve evolved our outreach to align with shifting organizational goals and performance data. A core pillar of this strategy is authentic engagement. I prioritized partnerships that bridge the gap with audiences often overlooked by traditional marketing, ensuring our destination’s story is inclusive and far-reaching.